Wisconsin's Sports Radio Landscape Shifts: A Game of Musical Chairs
The airwaves across Wisconsin are buzzing with the latest radio drama! iHeartMedia's decision to flip the switch on '97.3 The Game' WRNW Milwaukee to AC 'B97.3' has sent ripples through the state's sports radio scene. But here's where it gets interesting: the show must go on for the remaining on-air talent.
Listeners can still tune in to the familiar voices on '1070 The Game' WTSO Madison and 973TheGame.com. Additionally, some shows will find a new home on '98.7 The Fan' in Eau Claire, sharing airtime with select programs from the renowned '100.3 KFAN' in Minneapolis. The revamped lineup features a mix of old and new, with Bill Schmid and Armen Saryan kicking off mornings, followed by Doug Russell and Nick Bruesewitz, and the popular duo Drew Olson and Kevin 'KB' Brandt holding down the fort in the afternoons.
Now, this is the part most people miss: Midwest Communications has made a bold move. They've dropped the Game programming from their stations in Green Bay, Wausau, and Duluth, MN. Instead, they're embracing the new 'Wisconsin Sports Radio Network' from Audacy, which includes the recently launched '105.7 The Fan' in Milwaukee. And this is where it gets controversial - the network features a fresh lineup, including 'Inside Wisconsin Sports' and 'Nine2Noon with Kuhn', showcasing local talent.
Midwest's expanded stations, such as 1440 WNFL/101.9 W270AJ Green Bay, 99.7 WDKF Sturgeon Bay, and '710 The Game' WDSM in Superior WI/Duluth MN, will broadcast this new lineup, offering listeners a different take on sports radio. This move has sparked curiosity and debate among sports enthusiasts, leaving many wondering about the future of local sports coverage.
What do you think about this shake-up? Is it a refreshing change or a disruption to your listening habits? Share your thoughts in the comments below, and let's discuss the evolving world of sports radio!
